Mantra Institute|Media|Animation|Design

CERTIFICATE IN DIGITAL MARKETING

The Advanced Certificate in Digital Marketing at Mantra Institute is designed to equip students with in-depth knowledge and practical skills to excel in the dynamic field of digital marketing.

This course covers key aspects of online marketing, including SEO, social media management, content marketing, email marketing, paid advertising, and analytics.

Students will gain hands-on experience in developing and executing effective digital marketing strategies, managing campaigns, and analyzing performance metrics.

COURSE CONTENTS

Introduction to Digital Marketing and Key Concepts
Search Engine Optimization (SEO): On-Page and O-Page Techniques
Keyword Research and Competitor Analysis
Social Media Marketing (SMM) for Platforms like Facebook and Instagram
Paid Advertising (PPC): Google Ads and Social Media Ads
Content Marketing: Blogs, Articles, and Copywriting
Reputation Management: Handling Online Reviews and Feedback

Graphic Design Basics for Marketing: Social Media Posts and Banners
Video Editing for Marketing Campaigns: Creating Ads and Promos
Email Marketing: Campaign Creation and Automation
Web Analytics: Google Analytics and Performance Tracking
Mobile Marketing: SMS and App-Based Campaigns
Aliate Marketing and Partnerships
E-commerce Marketing Strategies and Optimization

Building and Optimizing Landing Pages
Local SEO and Google My Business Optimization
Influencer Marketing and Collaborations
A/B Testing and Campaign Optimization Techniques
Marketing Automation Tools and Techniques
Developing and Presenting a Comprehensive Digital
Marketing Strategy

CAREER OPPORTUNITIES

Digital Marketing Executive
Social Media Manager
Content Writer/Copywriter
SEO Executive
Growth Hacker
SEO/SEM Consultant
PPC Campaign Manager
SEM (Google Ads) Specialist

Email Marketing Executive
Blogger / Aliate Marketer
Content Creator (Reels, Posts, Blogs)
Digital Marketing Trainer/Coach
Online Reputation Executive (ORM)
E-commerce Product Lister
Digital Marketing Strategist
Performance Marketing Manager

Marketing Automation Expert
Web Analytics Specialist (Google Analytics, Ga4)
Brand & Digital Campaign Planner
Funnel Optimization Expert (Leads/Sales)

CERTIFICATE IN DIGITAL MARKETING

COURSE CONTENTS

CAREER OPPORTUNITIES

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